Privacy Policy

What personal data do we collect?

Passion For Life Healthcare (UK) Limited (PFLH) regards the privacy and security of your personal information as paramount. This privacy notice explains how we collect, use, secure your personal data as well as your rights concerning the data we hold on you and process.

PFLH is both the Data Controller and Data Processor of information collected as specified below.

What personal data do we collect?

If you purchase any of our products from our website, contact us directly or via one of our retailers, we may collect the following information:

  • Your Title
  • Given Name and Surname
  • Your Gender
  • Your address and email address
  • Your Payment Information
  • Health related information.


How do we obtain your personal data?


  • When you opt-in to subscribe to our Newsletter on our web site
  • When you purchase any of our products from our website
  • When you contact us directly, both through on-line and off-line modes of communication, to provide feedback on one or more of products
  • When you provide feedback on our products via one of our retailers, including on-line retailers, and or Distributors.



How do we use your personal data?

  • To process and fulfil your on-line orders of our products purchased via our website
  • To reply to your enquiries.
  • To contact you in case that we need to notify you of a serious health risk of one of our products you have purchased from our website that requires to be recalled, as required by the Medical Device Directive 93/42/EEC Article 10 Annex, Section 3.1, Sub Bullet 7.
  • To document and investigate feedback on the use of our products including complaints. We are required to do this under Medical Directive 93/42/EEC Article 11, Annex II, Section 6 Administrative Provisions.

If you have opted-in to receive Marketing communications from us: –

  • To send you newsletters with information relating to our products
  • To send you invitations to participate in surveys, relating to our products.

Use of third party websites

This privacy policy does not apply to those applications and websites listed below. It is important you review the privacy policy of the sites you visit.

  • Our products purchased through a third-party retailer’s website
  • Contacting us through third party web-based modes of communication
  • Links on the PFLH website to other third-party websites as a service to our users.


A cookie is a small amount of data generated by a website which is saved by your web browser. Cookies remember information about you, like a preference file created by a software application. While cookies have many functions, they’re most commonly used for storing log-in information and user preferences for a specific website. Please refer to our Cookie Policy for further details.


Keeping Information

We will only use and store your information for as long as it is required for the purposes it was collected for. How long it will be stored for depends on the information in question, what it is being used for and, statutory legal requirements.

How we secure your data

At PFLH we take your data and its security very seriously. For storage of your data we are using certified and secure cloud solutions such as Google’s Firebase and Microsoft Dynamics who are using standardised protocols for encryption of data in transit and at rest. You can get more information regarding Firebase compliance with GDPR here:

You can get more information on compliance of MS Dynamics CRM with GDPR here:

Data of EU citizens is stored in data centres located in EEA countries. For any changes regarding the storage of your data and the location of the data centres where your data is stored, we will be notified by our service providers and we will notify you accordingly.

Sharing Information

PFLH will not sell or rent your data to any third party for any purpose.

In certain cases, we may disclose your data in the following circumstances: –

  • We may use carefully selected third parties to provide us with support services in connection with this website and such parties may obtain access to your information to enable them to provide those services. We require all companies providing such support services to meet the same high level of data protection as our own.
  • When we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to you or ourselves, or interfering with PFLH’s rights or operations, other users of this site, or anyone else who could be harmed by such activities; or
  • When we believe the law requires it, or in response to any demand by law enforcement authorities in connection with a criminal investigation, or civil or administrative authorities in connection with a pending civil case of administrative investigation; or
  • When we need to demonstrate compliance to our Quality Management System and the standards governing Medical Devices, to our Notified Body. In this scenario we may have to share your data with an external auditor appointed by the Notified Body to demonstrate appropriate documentation to facilitate product re-calls and product vigilance.
  • If you have consented to participate in a PFLH research programme, your data may be shared with a third-party organisation who has been contracted by PFLH to support the PFLH research programme. We will require as part of our service contract with the third-party organisation, that they use and protect data in accordance with the objectives of the PFLH research programme.

Sensitive personal data

The Data Protection Act and Privacy of Electronic Communication Regulation defines sensitive personal data as information about racial or ethnic origin, political opinions, religious beliefs or other similar beliefs. Trade union membership, physical or mental health, sexual life, and criminal allegations, proceedings or convictions.

Other than the sensitive data collected from a complaint, an enquiry, feedback on one of our products or as part of a PFLH research programme where you have given your consent to participate, PFLH will not collect or maintain sensitive personal data.

Cookie policy

Session Cookies

Session cookies are temporary and are deleted when the web browser is closed. These cookies allow users to be recognized when browsing a website. This means that any page changes or item selection is remembered from page-to-page. Most commonly, these types of cookies are used by e-commerce websites to store items placed in your shopping basket. Without them, the checkout page would not remember any past activity on previous pages, and your shopping basket would remain empty.

Persistent Cookies

Persistent cookies are what allow websites to “remember” you when you re-visit them. This results in faster and more convenient access – often, you won’t have to log-in again, or re-input your preferred settings.

Persistent cookies are designed to store data for an extended amount of time. Each cookie is created with an expiration date (which could be anything from a few days to a few years). When the expiration date is reached, the cookie is automatically deleted. This means the website will no longer remember you or your preferred settings.

How do we use Cookies?

We use cookies for many reasons, including:

  • Making sure our customers are secure (session cookie);
  • Making possible certain site functionality (session cookie); and
  • Tracking visitor behaviour and website traffic (persistent cookie).

Persistent cookies help us evaluate and improve the personalisation of our online marketing campaigns. They collect anonymous data about our website visitors and their use of the site. These include Google Analytics cookies, which are used to collect anonymous, amassed statistics. These cookies help us understand how users use our website.

You must have session cookies enabled if you want to access any areas of the website reserved for registered users. Session cookies do not hold personal information.

How to disable Cookies

You can accept or decline cookies from any website by adjusting the settings in your browser.

If you want to learn more about cookies, or how to control, disable or delete them, please visit Specific third party advertising networks, including Google, also allow users to modify their preferences for internet browsing. To learn more about this feature from Google, click here.

What Cookies do we use?


Cookie Name Cookie purpose
Google Analytics (_ga, _gat, _gid, collect) Collects data about the user’s device and behaviour. Tracks user across marketing channels. These persistent cookies expire after 36 months.
Cloudfare (cfduid) Identifies trusted web traffic.
WooCommerce (wc_fragments_#) Tracks cart loading speed.
Session Cookies (these start with wfvt_) Contains information about general geographic location, remembers user’s submitted data, auto-populates form fields.
AWSALB Allows errors to be reported from multiple services using a load balancer, so the cookie records which server cluster is serving you.
Zopim (_zlcmid) These cookies are managed by Zopim who provide our Live Chat system. They allow users to chat while browsing different pages on our website.
Google AdWords (ads/ga-audiences, ads/user-lists/#) Re-engages visitors that are likely to convert to customers based on their online behaviour.
Google DoubleClick (IDE) Reports user’s actions after viewing or clicking on an advertiser’s ad to measure efficacy of ad.
YouTube (PREF, VISITOR_INFO1_LIVE, YSC) Registers unique ID to keep statistics on how the visitor uses YouTube videos across websites and of what videos the user has seen. Estimates user’s bandwidth on pages with integrated YouTube videos.
WordFence (wordfence_verifiedHuman) Verifies if the visitor is a bot or human.


Contact us

You can request a copy of the information we hold concerning you. You can also revoke your consent to our using your information for direct marketing purposes by contacting the PFLH Data Protection Officer by emailing:, or by writing to:


PFLH Data Protection Officer

Passion For Life Healthcare (UK) Ltd

Pioneer House

North Road

Ellesmere Port

CH65 1AD



You will also need to provide information that will help us confirm your identity. Once we have all the information to respond to your request we will provide the information to you within 1 month.


Your rights

You have the right to access, delete, rectify and move your data. If you don’t want your data to be processed anymore you have the right to withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

If for any reason and after you have raised with our Data Protection Officer any concerns regarding your data, you have the right to lodge a complaint with the supervisory authority. In the UK the supervisory authority is the Information Commissioner’s Office.

Changes to the privacy policy

This policy will be updated from time-to-time to ensure it remains up to date and reflects how and why we use your personal data and new legal requirements.


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Question One of Eight

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